Frequently Asked Questions About Content Production Services.
Whether you’re navigating your first campaign or finalizing deliverables for the hundredth time, we’re here to make the production side easier. Below, we answer common questions about content production services, media specs, print setup, and technical file preparation.
It’s the process of taking your creative concept and adapting it into final assets that meet all media specifications – digital, print, social, or out-of-home – while preserving brand consistency.
A production artist finalizes design files for delivery. They check specs, prepare multiple format versions, embed assets, ensure layout accuracy, and handle resizing. They’re the reason your campaign shows up polished, correctly formatted, and on time.
Creative teams generate concepts and visuals. Production teams translate those into final deliverables that meet technical specs for each placement.
Yes – especially for print. Understanding color correction, spot colors, and Pantone matching ensures color accuracy across platforms.
Preflight checks files before final delivery to prevent costly issues. It catches missing fonts, low-res images, incorrect color modes, and more.
It’s the process of preparing design files for professional printing. This includes color profile conversion (CMYK), bleed and trim setup, and exporting files that printers can use without modification.
Print-ready PDFs (X-1a), EPS, AI, and TIFF. All should be in CMYK color mode with high-res images (300 DPI).
CMYK (cyan, magenta, yellow, and black) is used for printed material; RGB (red, green, blue) is for digital screens. RGB files must be converted to CMYK to ensure print accuracy.
Bleed, trim, and safety marks are essential elements in print design that ensure accurate and professional results. Bleed refers to the area of the design that extends beyond the final trim size, usually by 1/8 inch (3mm). It ensures that there are no white edges when the piece is cut, even if there’s slight shifting during trimming. Trim is the final, intended size of the printed piece after it’s cut down from the larger sheet. Safety (or live area) is the area inside the trim where all important text and graphics should stay – typically at least 1/8 inch from the edge – to prevent them from being accidentally cut off or coming too close to the edge.
DPI (dots per inch) defines image resolution. 300 DPI is the standard for high-quality print output.
A print-ready file with proper bleeds, trim marks, embedded images, and locked layout – built to printer specs.
Typesetting involves arranging text and visuals for print readability. A typesetter ensures spacing, font use, and visual hierarchy are precise and professional.
A dieline is a guide used in packaging or custom print shapes. It marks folds, cuts, and bleed areas to ensure accuracy. Common for product packaging and specialty print brochures.
Color correction adjusts images for tone, consistency, and accuracy across media. Essential for both photography retouching and final output prep.
A brochure (often a trifold or bifold brochure) is a print ad format used to inform, promote, or drive conversions. It includes visuals, copy, contact info, and a clear CTA. To print one, export a high-res layout with bleeds and dielines as a PDF and send it to your printer.
Point of sale (POS) refers to materials placed near checkout areas – like event banners, impulse displays, or promotional signage. These support last-minute purchasing and brand recall.
OOH refers to ads that reach people outside their homes: billboards, bus ads, digital signage, transit displays, and more. It’s one of the most visible formats for high-volume brand exposure.
Media placement costs vary widely by location, duration, and media type. We don’t sell media space, but we’ll prep your files to meet any placement requirement.
These refer to physical marketing materials like magazine ads, product packaging, flyers, and trade show displays.
Media planning is selecting when, where, and how to deliver advertising. A media planner builds strategies to ensure the right people see your message at the right time.
Media specs (or media specifications) are the technical requirements and guidelines provided by a publication, platform, media company or printer for submitting advertising or design files. These specs typically include details such as ad dimensions, file format, resolution, color mode, bleed and trim sizes, file size limits, and submission deadlines. They are crucial because they ensure the ad displays or prints correctly, without distortion, cropping issues, or quality loss. Following media specs helps to avoid delays, rejections, or costly reprints, and ensures the final output matches the intended design across different platforms or print formats.
Still Have Questions About Content Production Services or Want to Talk Specifics?
